It’s the beginning of the New Year, and now is a perfect time to start thinking about your bank’s financial literacy strategy. Whether you are just getting your feet wet or very experienced in financial education, it is always helpful to follow a well laid out plan and add some new creative ideas. Below are helpful tips to plan out your year and add some fun along the way.
Adding in the fun
Here are some great and fun ideas to get people excited about financial education.
- Check out the United Way’s Great Piggy Bank Saver’s pageant, where kids decorate their own cardboard pig. The United Way provides free materials for banks to order or download. Materials include: cardboard pig, lesson plan, tips for visiting bankers, banker follow-up report and much more. Have your bank decorate a giant pig out of a large cardboard box and display the students’ pigs around it. This is a sure way to get your customers talking!
- During MSW, there is a poster contest for kids grades 2-6. Kids are asked to draw a poster answering the following question: “There’s a lot to know about money. What should you know now?” The winner of the contest receives a $200 savings bond from the Community Bankers of Iowa. This is a great way for kids to learn about money and be creative. Display the posters at your bank, and your customers will be thrilled to see what the kids came up with. Click here for more information or go to the MSW website.
- Do you need to update your lesson plans? Here are some creative and creditable resources: Federal Reserve Education, Jump$tart Coalition Clearinghouse, the FDIC’s Money Smart curriculum and Secret Millionaires Club. The IBA also has Teach Children to Save and Get Smart About Credit Day kits available for purchase at ABA member price. To order, email clovan@iowabankers.com.
- If you want to hold a session but don’t have the budget to rent a space, try your local library. Libraries usually have several rooms available to teach small classes that are free to the public. Just make it clear that you aren’t endorsing any sales and just want to teach the public about financial education.

Yesterday, the American Bankers Association Education Foundation started a contest on its Facebook page to name “that pig” in their logo. The winner of the contest will receive the new Teach Children to Save (TCTS) resource kit (valued at $300) or a $50 gift card. To enter the contest, simply “like” the ABA’s Education Foundation’s